Manager Communications Media Research In Motion

Manager, Communications & Media
Job Number: 1108245
Work Locations: Indonesia-Jakarta
Job Posting: Feb 13, 2012

Description

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.

Position Summary

Manager, Communications & Media is responsible for leading and managing overall agnostic and brand marketing communications campaign, as well as media mix strategy.

Working under the leadership of the Director of Marketing, and other RIM internal teams, the Manager, Communications & Media will work to develop full marketing communications plan including media budget mix spending for the new product / service launch and product lifecycle.

In addition, the Manager, Communications & Media will be responsible to work with and lead the external local team (creative marketing agency and media buying agency) to develop "Out of the Box" and creating "Word of Mouth" marketing communications.

He or she will also manage and facilitate the communication between Regional marketing team as well as country internal and external marketing team for the execution of solid marketing communication plan, which suit best for country.

The successful candidate will provide the marketing support required to meet and/or exceed quarterly net activations targets for the respective carriers and successfully manage a discretionary marketing budget.

Role Description

• Develop marketing strategy (above and below the line activities) and adapt regional marketing campaign and initiatives into appropriate local marketing mix elements, including retail marketing and consumer marketing promotion.
• Driving marketing plan and execution on new product/service launch (as well as product lifecycle) set in the business plan, in line with geographic expansion.
• Develop media mix strategy for each specific marketing communication campaign based on the consumer segmentation; including managing marketing budget mix, implementation, monitoring and also interface with finance on budget compliance and performance budget spend.
• Working with the internal sales team to ensure that marketing programmes are directly aimed at fulfilling the needs of the business and are focused on demand/revenue generation
• Aligning with the Regional marketing team to communicate the overarching BlackBerry value proposition alongside channel and consumer offerings
• Co-ordinate and seek input from internal RIM functional teams where required within the proposed carrier partner marketing activity e.g. PR, Digital and Consumer Research / Insight team
• Working with local and Global brand teams for brand/product/marketing strategy alignment, and for legal/brand approvals.
• Directing and guiding the marketing message, promotion, and pricing strategy of each of our products with the carrier and distributor as required.
• Managing our marketing agency partners to ensure that they are delivering exceptional, localized output in a manner and timeframe that meets our requirements
• Liaising with the market intelligence and research teams to ensure that joint acquisition programmes are made based upon sound marketing research data
• Engaging with the alliances and accessories teams to integrate key value added services/offerings into marketing programmes in order to enhance the BlackBerry user experience for targeted groups
• Closely tracking and monitoring the direct impact of marketing expenditures in order to establish an ongoing ROI analysis process

Qualifications

Essential Skills And Qualifications

• At least 5-8 years marketing experience.
• Business/Marketing related degree is a requirement.
• Brand management or marketing management experience
• Excellent verbal and written communication skills.
• Ability to manage multiple projects concurrently.
• Budget Management experience
• Ability to demonstrate creativity and initiative.
• Flexible
• Self-starter and team player.
• Previous experience with either a Wireless Carrier or Handheld manufacturer preferred.
• Must be fluent in Bahasa & English

If you're driven to take wireless technologies to the next level, it's time you join the team at RIM. We offer a challenging environment that fosters creativity and rewards excellence. Employees also have use of our award winning BlackBerry!

to see more details please visit the RIM BlackBerry Asia - Pacific Career Opportunities