Channel Marketing Manager Research In Motion

Channel Marketing Manager - South Africa
Job Number: 1200766
Work Locations: South Africa
Job Posting: Feb 13, 2012

Description 

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.

Position Summary

Responsibility for the achievement of financial and business objectives relating to targets set in regard to Sub Sahara Africa and other specific independent channels & projects. Reports to: Head of Channel Marketing Sub Sahara Africa

Responsibilities

• Responsibility for the achievement of financial (e.g. revenue, net activation) and business targets (e.g. Channel Programme effectiveness - ROI, market share, category leadership) for the complete BlackBerry portfolio set in regard to the relationship with carriers, independent channels and agnostic projects
• Work with Carrier partner (under the leadership of the Head of Channel Marketing and in conjunction with RIM internal marketing teams) to develop, communicate and implement jointly agreed Marketing Objectives/ Strategies/ Plans/ Programmes in support of the strategic business plan - leveraging all elements of the Marketing Mix. These are to be revised quarterly.
• Responsible for forecasting, budget/ expense planning and management, programme tracking, measurement etc. Monitor and manage performance to ensure objectives are met and report/ correct any deviation from plan. Ensure these plans are linked to the Carrier sales plan, and complement agreed joint objectives
• Grow number and seniority of relationships within the Carrier group. Be responsible for building and managing relationships with key marketing executives within the specific Carrier organisation to increase mindshare/ awareness/ market share in regard to the BlackBerry portfolio.
• Ensure/ contribute to the successful launch of new products - in conjunction with the specific Carrier partner.
• Facilitate Carrier customer success and in so doing ensure RIM's success.
• Ensure new products are planned for and introduced in a way that complements the carriers own marketing strategy and key propositions
• Ensure that BlackBerry is avalaible across a wide range of payment options, plans and offerings significantly broadening our target market

Qualifications

Essential Skills And Qualifications

Business/ Marketing degree or senior marketing qualification or equivalent an advantage, MBA preferred.

Industry experience

• The candidate needs to able to 'hit the ground running' - therefore telecommunication experience is a prerequisite, 3-5 years minimum experience necessary
• Need experience relating to from handset to software to solution provision, Telco and/ or I. T.
• Carrier experience essential
• Pertinent market knowledge and industry contacts highly desirable (specifically the retail market / channels)

International experience

• Prefer if candidate has dealt across a number of international territories
• Sensitivity and experience in dealing with North American business culture desirable

Related experience

• A proven track record paramount - that demonstrates strategic use of marketing tools to achieve financial objectives e.g. programmes that have resulted in increased revenues, growth in market share
• Can demonstrate understanding of the interconnectedness of disciplines (marketing and sales)
• Has financial acuity, has experience of zero-based budgeting i.e. can formulate and negotiate a budget and achieve it accurately.
• Strong Personal skills, needs to maintain excellent relationships with our carriers and ensure that RIM support is seen as best in class

If you're driven to take wireless technologies to the next level, it's time you join the team at RIM. We offer a challenging environment that fosters creativity and rewards excellence. Employees also have use of our award winning BlackBerry!

to see more details please visit the RIM BlackBerry EMEA RIM Career Opportunities