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Wednesday, January 25, 2012

Tigaraksa Satria Jobs and Career

Originally founded in 1919 as a trading company single-handedly run by Mr. Widjaja, the family business gradually evolved adapting to the circumstances. In the 1960s, the three sons took over the reins and began importing consumer products as an addition to its main business, exporting commodity. The first milestone marked the transformation of a family trading company by spinning-off the sales and distribution business into a separate company started operating in 1988 then become public distribution company by listing its shares on the Jakarta Stock Exchange and Surabaya Stock Exchanges (code TGKA) in April 1990. Though we have been passed down a generation, our family spirit and heritage remain.

External changes
Indonesia's business environment prior to the Second World War was relatively conducive. Circumstances changed dramatically after Indonesia's Independence. Politically caught in the Cold War, business took a turn reaching its lowest point during 1966. The company's resilience persisted and in the early 1970's as the economy began to flourish, once again the company joined the bandwagon. In 1998 the stormy economic as well as political crisis saw numerous companies flounder and perish. Armed with perseverance and adaptive spirit, the company triumphed and managed to survive, standing tall to this day.

Changes in business opportunities
We have been moving alongside the constant change of business opportunities present in the market, identifying and optimizing potential opportunities.

Activities
Sales and distribution of FMCG, as previously understood does not justify the activities currently undertaken by the "field operatives" (a more suitable name than "salesman"). Today, developing and training field operatives who are first and foremost competent and responsible for knowing the market and its customer, is a strength built through years of experience Knowing the customer entails knowing the needs and requirements; and understanding the best means of communication with the customer. Expertise and success in the sales and distribution business are a result of utilizing the information effectively to develop and build lasting customer relationships. Enhancing the relationship continuously through innovative means is a key to growing long-term interdependence. As the customer process for FMCG has evolved from being a functional sales activity - pushing the products in the outlets - to an integrated value chain, that consists of several functional processes; starting from:
  • Development of products according to the needs and requirements of the end-users,
  • products availability in the outlets,
  • above the line promotion,
  • trade marketing and product promotion, and
  • the customer acquisition or retention process - the purchase or repurchase of the products.
In order to further meet a very wide, diversified and continuously changing market environment, FMCG business has developed a flexible Rolling Sales Forecast replacing the conventional forecasting/budgeting system. Intensifying existing actions or introducing new action to cater customer's demand can be taken very fast and are for a great part empowered to the field operators. A tolerance factor quotient in the Rolling Forecast provides for continuous improvement in accuracy. Factors that influence the forecast are:

  • Sales trend of the past three months
  • Market development in general according AC Nielsen (if available)
  • Advertising activities
  • Trade marketing activities
  • Competitors' activities
  • Other factors such as a sudden drop in supply due to force majeure
Activities, which are decisive for the Rolling Sales Forecast, are all market-driven and are based on the feedback information received from the field representatives. By integrating and aligning activities and forecast based on the market needs, requirements and communication demands, effectiveness and efficiency as well as time factor can be achieved. (Source: Tiga Raksa)

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Tigaraksa Satria

Contact

PT Tigaraksa Satria
Graha Codefin, 2nd Floor
Jl.HR Rasuna Said, Kav B-3
Kuningan Jakarta 12920

Jobs and Career

Management Trainee Program 2012

How to Apply

Interested applicant please send your application and CV via post to

Human Resources Department
PT Tigaraksa Satria
Graha Codefin, 2nd Floor
Jl.HR Rasuna Said, Kav B-3
Kuningan Jakarta 12920

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